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SEASON TWO

A 3-part series on Brand Strategy in an AI-mediated era

Welcome to Season 2 of Learn to Love AI, a sharp, focused follow-up for brand and marketing leaders navigating the present-tense reality of AI.

If Season One was about how individual marketers and creatives can adapt, evolve, and elevate their work with generative AI, Season Two is about something larger: how the organizations and brands we build must adapt too.

To further advance our move to now, our series also moves from our Season One cinematic metaphors to our ages equivalent, prestige streaming series, using lead characters to personify key strategic imperatives: Clarity. Cohesion. Confidence.

What does visibility mean in a world of machines? How do you structure a go-to-market strategy when orchestration trumps individual tactics? And how do you uncover customer insights that resonate both emotionally and algorithmically?

Explore the new series:

Part 6: How to Make a Robot Stare
Tricks to staying visible in a world where AI controls who and what people even see.
(Killing Eve)

Flipbook | PDF | Mobile

Part 7: A Better Way to Why
As teams are asked to adopt AI, deliver more, and do it faster, the advantage goes to those who can get in, find the Why, and walk out with a strategy that sells.
(Money Heist)

Flipbook | PDF | Mobile

Part 8: Truthcraft (The Insight Engine at work)
(Better Call Saul)

COMING SOON

About the Author

Liam Shannon is a brand strategist, creative director, and AI collaborator with decades of experience at Ogilvy & Mather, Hill Holiday, Aetna and Vistaprint. He’s the creator of Learn to Love AI — and a believer that creativity, clarity, and humanity still matter in a world of machines. Learn more →