of healthcare human
At Aetna, I served as a senior creative strategist during one of the most consequential transformations in the company’s history, working across Aetna and CVS leadership to help make the promise of a new healthcare model clear, credible, and human.
That work included collaboration with senior leaders including Mark Bertolini, Larry Merlo, Gary Loveman, David Edelman, and Karen Lynch, helping shape the language, stories, films, and experiences used to frame the CVS and Aetna vision for the board, the organization, the market, and the public.
The work gave a vast corporate transaction a human center, helping people see a future where care could become more connected, more proactive, and more personal.
Selected Aetna Work
“Connections” - Created for a McKinsey Healthcare Conference, this film made the CVS/Aetna vision feel human, connected, and believable.
Healthcare Experience Board Game - An engagement tool that helped internal stakeholders feel the pain, complexity, and emotion of the member experience.
Attain by Aetna with Apple - The result of a partnership with Apple in Mountainview, this iwatch app turned member health goals into actions and results.
“The Last Mile” - An unfinished concept film exploring the gap between healthcare’s promise and what people actually experience when they need help.
Need to make a complex story clearer?
That’s the work. Whether the challenge is brand strategy, AI adoption, creative elevation, or executive storytelling, the goal is the same: find the human truth and make it useful.