During the Pilot, your team will take a real business challenge you’re facing and, using proven Solutioning tools, break down the customer journey, identify key moments, surface new insight into what is really driving customer decisions, and use the outputs it generates to build both an agreed-upon, strategically sound foundation and a first pass at the kind of brand-elevating reframings the full process can take even further.
STOP TALKING ABOUT AI.
Get Your Team Solutioning and See All They Can Deliver.
The Solutioning Pilot Program is really only a “Pilot” because it wraps up before running your team through the entire Solutioning process. Otherwise, it’s the real deal. And so are its outputs.
In other words, the Pilot is not an extended capabilities presentation. It is a client-defined working engagement that produces real outputs quickly enough for leadership to see what the system can do.
Give Your Team What it Needs to Move Into the AI Future.
The Pilot is built for internal marketing and brand teams that know their category, customers, and business well, but are looking for a faster, more disciplined way to turn that knowledge into clearer strategic direction.
Set Up to Work From Day One.
The Pilot is also designed to help teams and leaders move from talking about AI to making real progress with it. It accomplishes this by taking the form of an actual business problem is tied to an actual business problem, guided by a clear system, and made visible to leadership in the form of outputs they can understand and evaluate.
Along with introducing the method, the Pilot puts the working setup in place:
a shared Solutioning Notebook, the workshop files, prompt library, and the
rhythm your team will use to move from insight to direction. We guide that
setup live, so the system starts as a working environment, not one more layer
of homework.
Liam Shannon
Executive Creative Director,
Aetna • Ogilvy • Hill Holliday • Vistaprint
And because the Pilot is guided by Madison Avenue veteran and In-house Executive Creative Director, Liam Shannon, teams aren’t left alone with the tools. They are coached by someone who has spent decades building brands inside both major agencies and global in-house organizations, while also spending the last several years studying AI and LLMs in depth. The end result is that your team gains real-world experience working with AI, becomes more comfortable with prompting, and starts to see how a structured system, AI, and human judgment can produce the best of all worlds.
Three Phases Move Your Team from Truth
to Reframing to Organizational Buy-In.
The Solutioning System is made up of three distinct Phases: Fix Your Insight, Find a New Angle, and Frame Your Future.
In Fix Your Insight, your team stops building on assumption and starts reacting to customer behavior, identifying meaningful moments, spotting the patterns beneath them, and surfacing the human truths that drive them.
In Find a New Angle, your LLM’s wide-angle view and your team’s lived brand instinct begin working together to reframe your promise, offering, and category so your brand is better aligned with the solution your customer is actually looking for.
In a few days, you will have sharper insight,
your team will have greater AI confidence,
and leadership will have proof of progress.
The Pilot runs through all of Phase One and into Step 2.1, Reframing. It
stops there deliberately. By then, your team has already moved from
observation to pattern, from pattern to truth, and from truth into the first real reframings of the category. That is the first true pivot point in the system, and the natural place to pause, review the work, and decide whether to continue into Frame Your Future.
By the end of the Pilot, your team will leave with a clearer view of where meaningful behavior shows up in the customer journey, an initial view of the previously hidden patterns within it, a first set of potentially breakthrough human truths, and the first reframings that later phases will use to shape where and how the brand can win.
The Pilot concludes with a Pilot Plateau Readout, an executive-ready summary that brings those patterns, truths, and reframings into a clear point of alignment. It gives teams a way to communicate what they’ve learned, gives leadership something concrete to evaluate, and gives everyone a clear way to decide what comes next.