Part 1: The Rise of the LLM

The Death of Marketing. The Rise of the LLM.
And a peak inside the Black Box.

In the winter of 2025, LLMs arrived in marketing departments around the world. Almost overnight, experience was replaced by automation. Or so it seemed. But is that really the case?

In this first essay, we explore what LLMs can (and can’t) do, why the hype has misled so many, and what smart marketers need to know now.

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