The Postcard
A global brand spot that went on to win Ad Age's B2B Spot of the Year.
We’d gotten the green light from Vistaprint’s CMO Don LeBlanc to do a big “Super Bowl-ish!” brand spot. Of course, as always, there was a catch. We needed something WOW. Emotional. Featuring our customers. Focused on our products. Extensible to offline. And easily localized for global use. Oh yes, and looking at schedules, we needed it yesterday.
The Spot and the Story Behind It
The Spot - with all props and VO in EN. Also produced in FR, DE, and SP. And then shown around the world.
"The Chicken" - A Social Media idea spawned on the shoot that would reward those who watched the spot over and over.
“Behind the Scenes” - From Boston to Cape Town, casting to principal wardrobing and make up, producing a little movie.,
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