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Audio versions for each new article are coming soon. Follow along for podcast updates — or get in touch to learn more.SEASON TWO
A 3-part series on Brand Strategy in an AI-mediated era
Welcome to Season 2 of Learn to Love AI, a sharp, focused follow-up for brand and marketing leaders navigating the present-tense reality of AI.
If Season One was about how individual marketers and creatives can adapt, evolve, and elevate their work with generative AI, Season Two is about something larger: how the brands we build must adapt too.
To further advance this move to the present, our series also moves from our Season One cinematic metaphors to our ages equivalent, prestige streaming series, using lead characters to personify key strategic imperatives: Clarity. Cohesion. Confidence.
What does it mean to be visible in a world of machine intermediaries? How do you structure a go-to-market strategy when orchestration trumps individual tactics? And how do you uncover customer insights that resonate both emotionally and algorithmically?
Explore the new series:
Part 6: How to Make a Robot Stare Tricks to staying visible in a world where AI controls who and what people even see. (Killing Eve)
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Part 7: The Brand Is the Solution As markets shift from products to personalized solutions, brands must shift from delivering messages to orchestrating personalized answers. (Money Heist)
COMING SOON
Part 8: Truthcraft (The Insight Engine) AI-driven personalization requires more powerful customer insights than ever before. Fortunately, the same AI that's powering this revolution can help you uncover even deeper ones. (Better Call Saul)
COMING SOON
About the Author
Liam Shannon is a brand strategist, creative director, and AI collaborator with decades of experience leading storytelling at companies like Aetna and Vistaprint. He’s the creator of Learn to Love AI — and a believer that creativity, clarity, and humanity still matter in a world of machines. Learn more →
