The Series
A 5-part exploration of AI, creativity, and what comes next.
Welcome to Learn to Love AI — a five-part series on how generative AI is reshaping the future of marketing, creativity, and human-centered brand thinking. Each article draws on a classic sci-fi film to explore a different shift: from fear to clarity, from automation to elevation, from hype to actual human impact.
Explore the full series:
Part 1: The Rise of the LLMs — How large language models (LLMs) actually work, demystifying tokens, transformers, and next-word prediction. (Blade Runner)
Part 2: The Perfect Partner — Using AI as a creative partner, not just a tool. (Her)
Part 3: The Real Risks — What we should really worry about (and what we shouldn’t). (2001: A Space Odyssey)
Part 4: The Real Opportunity — How AI can elevate the quality of creative output. (Wall·E)
Part 5: The Way Forward — A more human future, built with AI. (Arrival)
🎧 Prefer to listen? Audio versions of each article are coming soon — starting with Part 1. Check back here for the podcast launch, or reach out with questions.
About the Author
Liam Shannon is a brand strategist, creative director, and AI collaborator with decades of experience leading storytelling at companies like Aetna and Vistaprint. He’s the creator of Learn to Love AI — and a believer that creativity, clarity, and humanity still matter in a world of machines. Learn more →
